Profile

THE ARTS AND CULTURE COMPANY PROFILE

BACKGROUND

The Arts and Culture Company was formed as an initiative that seeks to portray, showcase, reveal and expose our rich, diverse culture to the rest of the world to unify, educate, maintain, as well as restore our lost cultural values.

The current generation has lost the ability to appreciate, cherish and adhere to the customs and traditions of their respective societies. This is a frequent occurrence which has more to do with their lack of education about their culture, rather than their refusal to be a part of it.

In view of rampant migration, which has affected the cultural process of individuals, The Arts and Culture Company will provide the platform for that cultural education to take place.

GOALS

  • Address the arts as an important aspect of our community‚Äôs basic quality of life.
  • Use the cultural arts to educate Ghanaians about the world we live in.
  • Provide the freedom and opportunity to create and explore cultural arts.

OBJECTIVES

  • To preserve and foster cultural values both at individual and collective levels.
  • To promote cultural interaction with different cultural components home and abroad, to facilitate mutual understanding, collaboration and enrichment.
  • To upgrade, strengthen and extend the existing cultural infrastructure while introducing new structures.
  • To provide support to artistic individuals and associations involved in artistic and cultural activities.
  • To organise cultural activities for the public at large.
  • To encourage the development of a dynamic Arts and Culture sector.

MISSION

To enrich a equitable and melodious Ghanaian society through consolidation of existing pluralism, promotion of creativity and the celebration of Cultural values.

VISION

To be a leading Arts and Culture Company that will cause a positive and significant attitudinal change in the reception of Arts and Culture in Ghana and Africa.

COMPANY EVENTS

In order to bring to life our goals, objectives, mission and vision, we will organize events that seek to project, enhance and promote our Arts and Culture to both Ghanaians and the rest of the world. In view of this, we have initiated the Ghana Arts and Culture Festival and the Ghana Arts and Culture Awards. This will encourage Ghanaians to pay attention to our culture and will create healthy competition as well as longstanding collaborations. Below are the details concerning these two unique events.

THE FESTIVAL

The Ghana Arts and Culture Festival seeks to celebrate Ghanaian arts and culture. This festival is an avenue through which Ghanaians will be educated and exposed to the various forms of Ghanaian arts and culture identified in all the regions in Ghana. The Festival will be a four-day event which will be held at the at Trade Fair. On exhibition at the festival will be variety of food, drinks, clothes, languages and most importantly, the highlight of the event; performances from groups representing all the regions in Ghana. To encourage healthy collaboration within the continent, the festival will feature a performance from one guest African country. At the end of the festival, two (2) performers from each group will be selected to represent both Ghana and each region in South Africa at their annual National Arts Festival in Grahamstown.

The direct correlation between Arts and Culture and Tourism, makes it imperative to give opportunity to the Ministry of Tourism, Arts & Culture to educate and encourage Ghanaians at the Festival to embrace and appreciate our arts and culture and also to enhance Tourism to foreigners present. This is an attempt to aid Ghanaians to discover the individual and national benefits of Arts and Culture and also an initiative to assist in promoting the Arts and Culture industry in Ghana.

THE AWARDS

The Ghana Arts and Culture Awards seeks to honour individuals and brands who have made significant contributions to the Arts and Culture Industry in Ghana. This awards scheme will be based on selection of individuals who will be filing for nomination. The Ghana Arts and Culture Awards consists of 33 categories, including Honorary awards.

NOMINATION PROCESS

Nominations will be done based on public recommendation. This means the individual has to receive mentions on our social media platforms which will have his or her portfolio featuring.

SELECTION CRITERIA

It is vetted by a 3-9 member panel of distinguished industry leaders within the Ghanaian Arts and Culture industry.

Nomination is done based on how positively influential the projects of these individuals and brands have been on the Arts and Culture industry in Ghana.

The award is based on how the individual or brand has made significant contributions to the Arts and Culture industry in Ghana.

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