The festival has to portray the importance of arts and culture in the country. The award is based on the number of people who attended the festival and the uniqueness of the event. Also in consideration is the message the festival carries across during its celebration and the impact it has in Africa and the world at large.
It is vetted by a 3-9 member panel of distinguished industry leaders within the Ghanaian Arts and Culture industry.
Nomination is done based on how positively influential the projects of these individuals and brands have been on the Arts and Culture industry in Ghana.
The award is based on how the individual or brand has made significant contributions to the Arts and Culture industry in Ghana.